About Astrid & Miyu | Revolutionizing The Jewelry Experience (2024)

Astrid & Miyu was founded in 2012 by Connie Nam. Born in Seoul, Korea she spent much of her life travelling and living in different countries. Inspired by her mother, jewellery had been a part of her life from a very young age.

Anytime she travelled she would always pick something up from local markets or small quirky jewellers. Her purchases were always spontaneous and serendipitous. However, when she wanted to purchase with intent for family, friends or herself she struggled to find a go-to brand. The experiences in existing brands were stale and impersonal, with products under glass counters and sales staff in black uniform. It all felt staid and uninspiring.

Connie saw this as an opportunity to bring something different to the market. Inspired by her local jeweller back home in Seoul, she wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering.

A decade later and Astrid & Miyu is internationally celebrated as being more than just a jewellery brand.

Best known for our signature ear stacks, our jewellery pieces are inspired by our beloved city of London ~ from arts and architecture to vintage pieces to Mother Nature, and most importantly, you, all of our customers.

In our mission to revolutionise the jewellery experience we have introduced cutting edge design methods, such as 3D printing, to add a modern flare to our pieces. We want our collections to be constantly improving & evolving.

Our vision is to bring contemporary designed jewellery and make it accessible to everyone. We want everyone to start building their wardrobe around jewellery season after season. Through our in-house styling teams, we help our customers develop their personal style by styling content on our instagram, our newsletter, our stylists in our stores & our Digital Styling Sessions.